One of the country’s best known esports organisations has revealed they are opening up their Series B funding.
Established in late 2017, ORDER became the world’s first crowdfunded esports organisation the following, giving fans the unique opportunity to partake directly in their success as part owners.
Gerard Murphy, Founder of ORDER said, “From the beginning we were intent on being an organisation for the gaming community; we exist first and foremost for the fans. We offered gamers an opportunity to hold ownership in our brand and truly partake in our victories, both in game and in business.”
The club’s Series A funding opened in 2018 with a number of prominent investors including, Scott Shedden (OZ Design Furniture), Ryan Trainor (Adventus), Adrian Giles (Adslot, Fortress Esports) Brodie Arnhold (iSelect, Shaver Shop, Endota), Andrew Sharp (EPG) and BlueRock, invest into the organisation.
The series completed last year at $1.4-million AUD. and now two-and-a-half years on from launch, ORDER is one most recognisable esports brands in the region with teams across; League of Legends, Counter-Strike: Global Offensive, Overwatch, Rocket League and Street Fighter. ORDER have also been selected by Riot Games as their local partner in the first ever VALORANT tournament in Oceania.
“One of the key decisions an esports organisation needs to consistently review are the titles and players we choose to invest in, and just as importantly, which to cut loose. As an esports organisation, we have the adaptability to stay at the forefront of game and social media trends,” stated Jake Tiberi, General Manager of ORDER.
ORDER had planned to publicly open its Series B funding round next year, but with the current conditions alongside the significant partner and sponsorship milestones achieved, it has prompted them to move their plans forward. Gerard Murphy added, “We’ve decided to accelerate our timeline by launching Series B funding now to implement our global expansions plans earlier. As an esports organisation we have the adaptability to stay at the forefront, developing and expanding on gaming and social media trends to a highly engaged market of consumers. Our research and experience indicate that now is the time to take the next step and we are excited by what the future holds.”
You can learn more about ORDER at their official site.
